Stash Rebrand

With an inconsistent design system, dated character illustrations, oversaturated colors, and an over-complex product design, Stash was in need of a glow-up.

This time around, we took a more refined approach, taking inspiration from our original mission to “simplify investing”. With this as our inspiration, we took a minimalistic and simplified visual approach, focusing on simple shapes, accessible typeface and a more mature color palette.