Core Water

Core is a premium water brand, formulated to perfectly match our bodies pH balance. We were tasked with creating a socially-led campaign starring their celebrity investor and spokesperson, Demi Lovato.

Our idea “Life is a balancing act” tapped into Demi’s multi-dimensional personality and struggle to find balance in her life. Battling between going out and staying in, dressing up and dressing down – Demi proved to us that life is in fact a balancing act, and encouraged people to “Find their balance.”.