Garnier x Coachella
From rock n' roll faux hawks to Indie fishtails, everyone knows that music and hairstyle go hand in hand. So we partnered with Refinery 29 and headed to Coachella to create the ultimate festival hair experience and prove once again that music and hair are beautifully connected.
Before Coachella
In the weeks leading up, we asked influencers to post their favorite festival hair looks hashtagging #garniermusic, and encourage their followers to do the same.
During Coachella
We hosted a Garnier Braid Bar at Refinery 29's pool party in Palm Springs. We used our fans' submissions to inspire each of the 3 looks created at the bar, and encouraged participants to share their look on social media.
After Coachella
We worked with photographer team Brinson + Banks to capture festival styles and inspiration to create and energetic social presence for the brand.
Snapchat
Sponsored geofilters at Coachella to increase brand awareness and engagement.
