Walmart Fashion
Fashion has always been defined by high price tags and red velvet ropes. But what’s more fashionable today that inclusivity? What’s more on-trend than democratization?
With a wide variety of brands, styles and pricing, Walmart believes that fashion should be for everyone, everywhere. So we rebranded Walmart’s fashion department so that everyone can look Fabulous Everyday.
The Execution
Forget models. Let’s get real. We’ll feature everyday people in everyday places, looking absolutely fabulous.
Instyle Insert
We’ll assert our fashion cred in top magazines by shining a light on the “everyday” people of the magazine. The printer, the photo editor, the chef and more.
App
And every day, we’ll serve up fashion trends based on your mobile life - the weather, upcoming birthdays, trips, concerts…you name it.
Web
And make it easier for people to shop by every occasion.
