Stash Rebrand
Stash needed a glow-up - a redefined strategy, simpler messaging and cohesive visual direction. I worked across the entire brand to elevate existing work, ensure cohesiveness, and implement guidelines where necessary.
Emails
Re-strategized the entire email flow, simplified our messaging and created a cohesive design system.
Social
Re-strategized our social presence and art directed new visuals. Our new content focused on education (financial tips, news updates and product demos), relatability (shareable content), and driving engagement (prompting a response).
Video
Concepted and developed consistent end cards to use across Stash videos
Photography
Created brand guidelines for all photo assets across Stash.
ETF Images
Concepted and redesigned the ETF images for Stash.
