Paxful Rebrand
Paxful needed a rebrand that truly represented its users and global community. So we took inspiration from textiles, cultures, and people from around the globe - to build a brand that was truly representative of the 100%.
From strategy to execution, we helped grow the Paxful brand from 5 million to 12 million users.
Paxful Brand Guidelines
Illustrations
We use these design elements throughout our illustrations to provide consistent visual cues throughout our work.
Social
We re-strategized and re-visualized our social, growing our top channels by over 200%.
Web
We re-envisioned our web page with a people-first approach, highlighting our product through actual users.
